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Paradise Rodriguez-Bordeaux in The Scarlett by La' Ber Bikini leaning over a Radfish Malibu surfboard at the Malibu shoreline, ocean behind her
Surf Brand

Brand Campagin

— THE BRAND

Radfish Malibu

Radfish Malibu was Tony Radfish Stearns — a lifelong Malibu local who spent over forty years in the Pacific, building custom surfboards since 1980 and teaching anyone willing to learn how to meet the ocean on its own terms. Surfing, stand-up paddle, kite surfing, kayak — Tony was in the water before most of his students were born and never stopped. Radfish was a board shop, a lesson program, a beach cleanup movement, and a community built around a stretch of California coastline Tony called home his entire life. He passed away in February 2021.
Category

Surf & Coastal

MARKET

Surf Brand

LOCATION

M

— GALLERY

Editorials

— THE CAMPAIGN

About this shoot.

Team Credits

Credits listed as provided by the production team. Additional team members on request.

  • Model:

  • Location:

  • Designer:

  • Photographer:

  • Makeup:

Paradise Rodriguez-Bordeaux

Radfish Malibu

Malibu, California, USA

La' Ber Bikini

Jonathan Perez

Je Suis Cosmetics

01.

The Brief

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02.

The Direction

Malibu beach with a Radfish board as the anchor of every frame. Jonathan Perz shot the campaign across two setups — one close and grounded in the sand with the board standing behind the subject, and one at the water's edge where the Pacific fills the background. The board is never incidental to the frame.

03.

The Look

The Scarlett by La' Ber Bikini — custom red rhinestone triangle top and side-tie bottom with competition connectors, stones hand-set across the full surface of the suit. Against the pink and grey of the Radfish board and the pale Malibu sand, the red holds the frame. Hair long and loose. Statement earrings.

EDITORIAL PROJECTS

Campaign Title

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PUBLICATIONS

Campaign Title

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— Book Paradise —

Book Paradise

Rates on request.

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