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Close-up of Paradise Rodriguez-Bordeaux wearing IncrediBIL custom removable veneers by Brighter Image Lab, bold red lip and full lash, makeup by Je Suis Cosmetics — Brighter Image Lab campaign
Cosmetic Dental & Smile Design

Brand Campagin

— THE BRAND

Brighter Image Labs

Brighter Image Lab is a Fort Worth-based smile design lab founded by Bil Watson in 1997. The lab operates on a direct-to-consumer model — no dentist visits, no waiting rooms — through a proprietary Lab Direct™ process that ships custom impression kits, designs each veneer in-house using 3D CAD/CAM technology, and delivers the finished product to the client's door. Three veneer tiers cover the range from entry-level to the flagship IncrediBIL® — their thinnest, most detailed product, built with translucent resin engineered to move and reflect light the way natural teeth do. Brighter Image Lab has designed over 100,000 smiles across multiple countries and has been featured on The Doctors, Good Morning Texas, and Inc. 5000.
Category

Commercial

MARKET

Cosmetic Dental & Smile Design

LOCATION

Fort Worth, Texas, USA

— GALLERY

Editorials

— THE CAMPAIGN

About this shoot.

Team Credits

Credits listed as provided by the production team. Additional team members on request.

  • Model:

  • Location:

  • Designer:

  • Photographer:

  • Makeup:

Paradise Rodriguez-Bordeaux

Fort Worth, Texas, USA

Brighter Image Labs

Brighter Image Labs Inhouse Team

Je Suis Cosmetics

01.

The Brief

Collapsible text is perfect for longer content like paragraphs and descriptions. It's a great way to give people more information while keeping your layout clean. Link your text to anything, including an external website or a different page. You can set your text box to expand and collapse when people click, so they can read more or less info.

02.

The Direction

Shot against dark backgrounds to put all light and attention on the face. Two looks — bold lip and bare — gave IncrediBIL the range to show how the veneer performs across different contexts. The framing stays tight throughout, which is exactly what the product demands. A veneer that competes with cosmetic dental technology has to be able to hold that claim at full resolution, with nothing between the viewer and the result.

03.

The Look

Two distinct makeup executions courtesy of Je Suis Cosmetics. First look: deep red lip, full lash, bold eye — the veneer holds its own against heavy color. Second look: natural lip, soft eye — the veneer reads as part of the face. Hair long and dark in both. Silver hoop earrings.

EDITORIAL PROJECTS

Campaign Title

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PUBLICATIONS

Campaign Title

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— Book Paradise —

Book Paradise

Rates on request.

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