Russel Webb shot the campaign across two locations in Paris — the Trocadéro and the interior of the Westin Hotel. The Trocadéro sequence gave the gown the scale it demanded: wide open Parisian sky, the iron architecture of the Eiffel Tower framing the subject from behind, the city moving around her while she stood still in the center of all of it. Moving inside to the Westin brought the campaign into an entirely different register — gilded interiors, a marble fireplace, candelabras, the kind of room that was built for exactly this kind of dress. The two environments together give Beth Anne Couture a campaign that moves between the iconic and the intimate.