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A Paradise Company / Paradise Rodriguez-Bordeaux inc

best-selling author, entrepreneur, and thought leader.

    Paradise Rodríguez-Bordeaux, the 2018 Woman of Strength and 2022 Human Rights Activist awards recipient, says,   

                   "Sustainability is the bare minimum." 

    As an author, coach, and mental health advocate, she is a passionate advocate for those who have faced adversity and discrimination in life. She has been a philanthropist for more than 15 years, giving back to her community by supporting organizations that provide solutions for poverty alleviation and social justice.  Her work as an innovator in business solutions led to the founding of her own consulting firm, PRM Innovations, which specializes in business development and coaching, as well as developing partnerships with businesses that are committed to improving society.


"We need to consistently produce effectively efficient solutions.  This world, the communities, it's all of our responsibility. 

Leaders HAVE to lead."

  • LinkedIn
Articles and Keynotes on Leadership

"Darlings, mediocrity is not a language we speak."

CEOs set the tone for the company's culture and direction; make decisions on product, organizational structure, and capital allocation; and fill the other top management roles. The pandemic has both revealed and accelerated a number of trends that will play a substantial role in the shape of the future global economy and what is going to be required from leadership.  Previous research has found that companies with a strong sense of purpose outperform those that lack one. And those who say they live their purpose at work are simply better employees—more loyal, more likely to go the extra mile, and less likely to leave. Purpose helps companies recognize emerging opportunities and connect with their customers. This, too, should therefore be seen as a priority and a source of competitive advantage.

CEO isn't just a "fancy title". The position is, and always should be, one of earned honor. A strong CEO will be a visionary and passionate about seeking new methods to reduce their workload efficiently, while at the same time, trying as much as possible to improve how well they meet and satisfy the demand for their products and services--AND without cutting the legs from under their team members. This all requires strategic leadership 

A Leader should have a plan for

Stragetic Flexibility

Improvement Of Company Culture

Financial Sustainability

Prioritize is strategic flexibility in systems, programs, and  hiring. A CEO's job is to focus on cutting through the noise and prioritize what truly brings results.

Take stock and focus on improving your company culture. From your core values to open lines of communication and feedback to employee development, ask yourself, “where can you improve?”

Financial Sustainability is not about taking shortcuts in order to spend less. Part of being sustainable means consciously consuming, Whether it be the software we purchase, choosing refurbished equipment, assessing manufacturing processes, or being an 80% paper-free office, choosing to utilize sustainable methods is the bare minimum.  

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